On October 20, Beijing time, according to US media reports, the NBA spent a total of US$180 million for the successful holding of Disney’s 100-day rematch. Fortunately, this huge investment finally paid off, helping the league save up to US$1.5 billion. Loss of income.
According to sources familiar with the league’s financial situation, after the restart of the season, the league can save an estimated $1.5 billion in lost revenue, most of which are related to television broadcast revenue and league sponsorship.
Kelly Fratto, executive vice president of the Alliance in charge of Disney’s restart plan, said: “Our top priority is health and safety. From a business perspective, it’s important that we finish the 2019-2020 season and have a championship that can attract us. Business and media partners to develop a plan to attract fans."
In Disney, many teams and leagues have also fulfilled their sponsorship contracts by adding virtual advertisements and other methods. In particular, the Michelob Ultra Courtside virtual fan experience attracted more than 60,000 people. These fans boarded the virtual sidelines in 172 rematch matches Grandstand.
在迪士尼，许多球队和联赛也通过添加虚拟广告和其他方法来履行其赞助合同。尤其是Michelob Ultra Courtside虚拟粉丝的体验吸引了60,000多人。这些球迷在172次重赛正面看台上登上虚拟场边。
Other sponsor contracts are executed through virtual billboards on television broadcasts and real billboards beside Disney's stadium. During the finals, the NBA introduced a brand-new stadium design. For the first time, the logo of the finals and the partner Youtube logo were placed in the center of the stadium at the same time, and the words of Walt Disney World were also pasted on both sides of the stadium.
A team executive who participated in the rematch said: "There is no doubt that it is worth it." To make the longest season in the history of the NBA come to a smooth end, it takes tremendous effort and investment. Looking back at the past season, it started on October 22 last year and ended on October 11, nearly a year.
At present, the league does not know the specific amount of the overall revenue loss caused by the epidemic, and will collect feedback from all 30 teams in the next few weeks. This financial review will determine the amount of basketball-related income, which will be used to calculate the salary cap for the next season. Considering that 40% of the league's total revenue comes from ticket sales, the salary cap is expected to drop sharply. The league and the players union will negotiate how to include this heavy loss into the salary cap in the future.
In fact, this was a very lucky result. Fortunately, there was no infection or confirmed case in the Disney park during the rematch, and the rematch was not interrupted again due to the epidemic. Fratto, vice president of the alliance, said: "Everyone has followed every plan we made. We don't have a blueprint, but we are united as a whole and put a lot of effort into the process of formulating epidemic prevention regulations."
However, although the NBA rematch has been successful at the operational level, the TV ratings of the playoffs have dropped by 37%, and the ratings of the finals have hit a record low. On the one hand, it is the year of the US election that politics has taken away the big games. Part of the attention; on the other hand, the density of sports events is too high, and multiple league games crashed, resulting in dismal ratings. For example, the MLB divisional game dropped by 40%, the MHL playoffs dropped by 38%, and the U.S. Open dropped by 45%. The Kentucky Derby dropped 43%, college football dropped 30%, and the U.S. Open dropped 42%.
Despite the decline in the ratings of many events, the NBA still attracts many fans. Compared with the 2019 playoffs, the average number of national TV viewers has increased by 34%. The alliance also set a record for the total number of video views. The 172 rematch matches that began on July 30 have generated more than 6.9 billion views on NBA social channels.
No one commented, but quiet
Cristiano Ronaldo meets milestone in two worlds
Mbappe 1V2 zero-degree angle demon star presents super long elevator ball
Aubameyang World Wave, Su Chao reproduces Messi's rainbow ball
Aubameyang World Wave，苏超再现了梅西的彩虹球
Not remembering Kobe in social media makes me questionable, he understands my love
He Xining: Jeremy Lin's CBA lore from the training camp
Dybala shines in national Derby, Juventus returns to top
Ronaldo wore a cap for the first time to help Inter Milan beat Naples away
Inter Milan's victory continues to lead Milan's 5 goals
Value-added telecommunications business license Beijing B2-20181094
Network culture business license jingwangwen (2018) No. 5279-403
network culture business license经网问 (2018) no. 5279-403
Copyright © 2017-2020 Suning Sports Culture Media (Beijing) Co., Ltd. (701-A, 7th Floor, No. 118, Ciyun Temple Beili, Chaoyang District, Beijing) All Rights Reserved.