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九游会首页-值了!NBA复赛花费1.8亿 巨额投资拯救15亿收入损失



发布日期:2021-03-09 01:14:01 发布者:Admin5  点击率:

On October 20, Beijing time, according to US media reports, the NBA spent a total of US$180 million for the successful holding of Disney’s 100-day rematch. Fortunately, this huge investment finally paid off, helping the league save up to US$1.5 billion. Loss of income.

据美国媒体报道,北京时间10月20日,NBA总计花费1.8亿美元成功举办了迪士尼的100天比赛。幸运的是,这项巨大的投资终于得到了回报,帮助联盟节省了多达15亿美元。收入损失。

According to sources familiar with the league’s financial situation, after the restart of the season, the league can save an estimated $1.5 billion in lost revenue, most of which are related to television broadcast revenue and league sponsorship.

据熟悉联盟财务状况的消息人士透露,在本赛季重启后,联盟可以节省大约15亿美元的收入损失,其中大部分与电视广播收入和联盟赞助有关。

Kelly Fratto, executive vice president of the Alliance in charge of Disney’s restart plan, said: “Our top priority is health and safety. From a business perspective, it’s important that we finish the 2019-2020 season and have a championship that can attract us. Business and media partners to develop a plan to attract fans."

负责迪士尼重启计划的联盟执行副总裁凯利·弗拉托(Kelly Fratto)表示:“我们的首要任务是健康与安全。从业务九游会官方网站角度来看,重要的是我们要完成2019-2020赛季并拥有可以吸引我们的冠军。商业和媒体合作伙伴制定了吸引粉丝的计划。”

In Disney, many teams and leagues have also fulfilled their sponsorship contracts by adding virtual advertisements and other methods. In particular, the Michelob Ultra Courtside virtual fan experience attracted more than 60,000 people. These fans boarded the virtual sidelines in 172 rematch matches Grandstand.

在迪士尼,许多球队和联赛也通过添加虚拟广告和其他方法来履行其赞助合同。尤其是Michelob Ultra Courtside虚拟粉丝的体验吸引了60,000多人。这些球迷在172次重赛正面看台上登上虚拟场边。

Other sponsor contracts are executed through virtual billboards on television broadcasts and real billboards beside Disney's stadium. During the finals, the NBA introduced a brand-new stadium design. For the first time, the logo of the finals and the partner Youtube logo were placed in the center of the stadium at the same time, and the words of Walt Disney World were also pasted on both sides of the stadium.

其他赞助商合同通过电视广播中的虚拟广告牌和迪士尼体育场旁边的真实广告牌执行。在决赛中,NBA引入了全新的球场设计。决赛的徽标和合作伙伴Youtube徽标第一次同时放置在体育场的中央,沃尔特迪斯尼乐园的文字也粘贴在体育场的两侧。

A team executive who participated in the rematch said: "There is no doubt that it is worth it." To make the longest season in the history of the NBA come to a smooth end, it takes tremendous effort and investment. Looking back at the past season, it started on October 22 last year and ended on October 11, nearly a year.

参加复赛的团队负责人说:“毫无疑问,这是值得的。”为了使NBA历史上最长的赛季顺利结束,需要付出巨大的努力和投入。回顾过去的季节,它始于去年的10月22日,结束于接近一年的10月11日。

At present, the league does not know the specific amount of the overall revenue loss caused by the epidemic, and will collect feedback from all 30 teams in the next few weeks. This financial review will determine the amount of basketball-related income, which will be used to calculate the salary cap for the next season. Considering that 40% of the league's total revenue comes from ticket sales, the salary cap is expected to drop sharply. The league and the players union will negotiate how to include this heavy loss into the salary cap in the future.

目前,该联盟尚不清楚该流行病造成的整体收入损失的具体数额,并将在接下来的几周内收集来自所有30支球队的反馈。这项财务审查将确定与篮球相关的收入金额,这些收入将用于计算下一个赛季的工资帽。考虑到联盟总收入的40%来自门票销售,预计工资帽将急剧下降。联盟和球员工会将就未来如何将这笔巨额亏损纳入工资帽进行谈判。

In fact, this was a very lucky result. Fortunately, there was no infection or confirmed case in the Disney park during the rematch, and the rematch was not interrupted again due to the epidemic. Fratto, vice president of the alliance, said: "Everyone has followed every plan we made. We don't have a blueprint, but we are united as a whole and put a lot of effort into the process of formulating epidemic prevention regulations."

实际上,这是一个非常幸运的结果。幸运的是,在重新比赛期间,迪斯尼公园没有感染或确诊病例,并且由于流行病,再次比赛没有再中断。该联盟副总裁弗拉托说:“每个人都遵循我们制定的每一个计划。我们没有一个蓝图,但是我们团结一致,为制定防疫法规付出了很多努力。”

However, although the NBA rematch has been successful at the operational level, the TV ratings of the playoffs have dropped by 37%, and the ratings of the finals have hit a record low. On the one hand, it is the year of the US election that politics has taken away the big games. Part of the attention; on the other hand, the density of sports events is too high, and multiple league games crashed, resulting in dismal ratings. For example, the MLB divisional game dropped by 40%, the MHL playoffs dropped by 38%, and the U.S. Open dropped by 45%. The Kentucky Derby dropped 43%, college football dropped 30%, and the U.S. Open dropped 42%.

但是,尽管NBA复赛在运营水平上取得了成功,但季后赛的电视收视率却下降了37%,而总决赛的收视率则创下了历史新低。一方面,是美国大选之年,政治夺走了大局。部分关注;另一方面,体育赛事的密度过高,多场联赛崩溃,导致收视率低下。例如,MLB分区比赛下降了40%,MHL季后赛下降了38%,美国公开赛下降了45%。肯塔基德比下降了43%,大学橄榄球下降了30%,美国公开赛下降了42%。

Despite the decline in the ratings of many events, the NBA still attracts many fans. Compared with the 2019 playoffs, the average number of national TV viewers has increased by 34%. The alliance also set a record for the total number of video views. The 172 rematch matches that began on July 30 have generated more than 6.9 billion views on NBA social channels.

尽管许多赛事的收视率都下降了,但NBA仍然吸引了许多球迷。与2019年季后赛相比,全国电视观众的平均人数增加了34%。该联盟还创下了视频观看总数的记录。从7月30日开始的172次复赛已经在NBA社交渠道上产生了超过69亿的观看次数。

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